In what may be one of the most unique PSAs ever, the Old Spice spokesmodel Isaiah Mustafa talks about the importance of libraries as part of the series of YouTube videos advertising the product.
Rather than attempt to describe the experience, I'll let you watch.
How awesome is it to hear this from a well-toned man wrapped in a towel? (Check it out. There's more where that came from.) And how brilliant is Portland, OR-based ad agency Wieden + Kennedy to come up with this?
Thanks, GalleyCat, for the library video and article.
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