GalleyCat reports that the American Booksellers Association is promoting the heck out of books for the upcoming holiday season.
As the ABA's CEO Mark Domnitz put it in a letter to bookstore owners, "it's essential to try to remain proactive rather than reactive" in this economy. He makes several suggestions on how booksellers can cut costs and capitalize on selling a relatively inexpensive product that gives so much for the money.
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